Reading Michael Porter and learning his ideas such as “barriers to entry” are an essential part of a business school education. When he says that big data analytics are causing an economic revolution that will increase productivity for the first time in decades, he is worth listening to. In standard, modern economic theory the only way that wages can increase and our standard of living can increase is if productivity increases. That means that what we are doing is a lot more than the help we give to the business and people we touch day-to-day. It is impacting everyone and everyone’s children.